The Argento Ball 2018 marked the 25th anniversary of the Elton John Aids Foundation.

I had the privilege of working on the identity package for this remarkable event. As with many branding projects, I created the mark and designs for multiple touchpoints. This project included: two versions of the invitation pack, main brochure, auction guide, menu, and few smaller elements like cloakroom tags.

With it being the 25th anniversary, the silver theme was pretty much set from the get-go.
It allowed for an elegant and minimalistic design, based mainly on typography.

Following the silver theme, the backs of most of the printed materials were decorated with hallmarks similar to those found on silver jewellery or trinkets.

©JOANNA KOSINSKA 2019