Argento ball – event identity

On June 27 Elton John AIDS Foundation hosted Argento Ball that marked the silver anniversary of its operation, and I had a pleasure of designing the visual identity and communication pack for that remarkable event. I have worked closely with EJAF’s team on creating invitation packs, event main brochure, auction guide and other elements like menu, cloakroom numbers and pledge cards.

 invitation design

My task was to create visual that is simple, elegant and easy to use on any printed or digital media. And of course, as with any other project, I went through the process of creating few samples before arriving at the final idea.

 foiled edge
 silver foil
 print design
 elegant print design
 silver on black print design
 print design
 print design
 simple print design